Sera AI

A self-operating campaign engine that fetches creators, auto-invites, negotiates terms, manages content, and handles payments.

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Sera AI

Autonomous Influencer Marketing Operations System Powered by Amazon Nova

Project Summary

Sera AI is an autonomous influencer marketing operations platform that transforms how brands and creators collaborate.

Instead of manually managing campaign planning, negotiation, invoicing, and payments, Sera AI uses Amazon Nova foundation models and Nova Act to orchestrate intelligent agents that execute these workflows end-to-end.

Our goal is to eliminate operational friction in influencer marketing by building an AI-native system capable of reasoning, negotiation, automation, and scalable decision-making.

Problem Statement

Influencer marketing operations today are fragmented and manual:

  • Brands struggle to identify the right creators
  • Negotiations are time-consuming and inconsistent
  • Campaign budgets are poorly optimized
  • Invoices and payments require manual coordination
  • Performance tracking is disconnected from decision-making

Agencies typically charge high commissions to manage this complexity.

There is no autonomous system that can reason across campaign goals, creator performance, pricing models, and workflow execution in one unified AI-driven environment.

Our Solution

Sera AI leverages Amazon Nova models to create a fleet of intelligent agents that handle:

  • Campaign creation and strategic planning
  • Creator matching and performance prediction
  • AI-driven negotiation
  • Automatic invoice generation
  • Payment coordination
  • Performance monitoring and optimization

This transforms influencer marketing from a manual coordination task into a self-operating AI system.

How We Use Amazon Nova

Agentic Reasoning with Amazon Nova 2 Lite

We use Amazon Nova 2 Lite as the reasoning engine behind:

  • Creator selection optimization
  • Budget allocation strategy
  • Campaign performance forecasting
  • Automated counter-offer negotiation logic
  • Commission optimization

Nova 2 Lite enables structured, multi-step reasoning across financial constraints, engagement metrics, and campaign objectives.

Workflow Automation with Amazon Nova Act

We use Nova Act to build and manage agents that automate production UI workflows, including:

  • Extracting creator metrics from social platforms
  • Updating campaign dashboards
  • Generating and sending invoices
  • Tracking payment status
  • Managing contract workflows

Nova Act allows us to build reliable UI automation agents that operate across real-world web applications.

Multimodal Intelligence with Nova Multimodal Embeddings

We leverage Nova Multimodal Embeddings to:

  • Analyze creator content across text and images
  • Detect brand safety risks
  • Understand campaign context across documents
  • Extract insights from contracts and reports

This enables richer understanding beyond simple text-based matching.

Architecture Overview

Sera AI consists of:

  • Frontend campaign management interface
  • Backend orchestration layer for agent coordination
  • Amazon Nova 2 Lite for reasoning and decision intelligence
  • Nova Act for UI workflow automation
  • Nova Multimodal Embeddings for content analysis
  • AWS infrastructure for scalable inference and deployment

Instead of isolated AI calls, Sera AI operates as a coordinated agentic system where reasoning, automation, and optimization are continuous.

What Makes Sera AI Different

Most influencer platforms:

  • Match creators
  • Provide dashboards
  • Stop at workflow tracking

Sera AI:

  • Reasons across campaign constraints
  • Negotiates autonomously
  • Executes workflows
  • Optimizes budgets continuously

It is not just automation. It is autonomous operations.

Real-World Impact

For Brands:

  • Faster campaign launches
  • Optimized budgets
  • Reduced operational burden

For Creators:

  • Fair negotiation
  • Faster payments
  • Transparent collaboration

For Agencies:

  • Scalable AI-powered operations

By reducing manual friction, Sera AI increases campaign velocity, efficiency, and trust across the ecosystem.

Demo Overview

  1. Brand inputs campaign goal and budget
  2. Nova 2 Lite reasons through creator selection
  3. AI generates negotiation strategy
  4. Nova Act agents automate outreach and dashboard updates
  5. Invoice is generated automatically
  6. Campaign performance insights update dynamically

End result: A campaign launched and managed autonomously.

Hackathon Category

Primary Category: Agentic AI
Secondary Category: UI Automation

Future Vision

Sera AI is evolving into a fully autonomous marketing operations layer where AI agents collaborate, learn from outcomes, and continuously improve decision-making.

With Amazon Nova at its core, Sera AI represents the next generation of AI-native business infrastructure.

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