Problem

  • Most online stores follow the Amazon model and overwhelm customers with so many choices
  • This leads to analysis paralysis

Vison

  • Simplify the shopping experience by asking a few easy questions
  • Present the customer with the top 3 choices to make purchasing a breeze
  • Customer shares a poll link via Facebook to encourage participation from friends and family
  • For each friend or family that votes, they get a coupon for a 10% discount off their next purchase at Sears!

Benefits

  • Increases brand awareness for Sears through social media sharing
  • Drives traffic to the Sears.com site for purchases
  • Encourages foot traffic to brick and mortar stores by rewarding participants with coupons, allowing Sears to expand to new demographics
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