Problem
- Most online stores follow the Amazon model and overwhelm customers with so many choices
- This leads to analysis paralysis
Vison
- Simplify the shopping experience by asking a few easy questions
- Present the customer with the top 3 choices to make purchasing a breeze
- Customer shares a poll link via Facebook to encourage participation from friends and family
- For each friend or family that votes, they get a coupon for a 10% discount off their next purchase at Sears!
Benefits
- Increases brand awareness for Sears through social media sharing
- Drives traffic to the Sears.com site for purchases
- Encourages foot traffic to brick and mortar stores by rewarding participants with coupons, allowing Sears to expand to new demographics

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