My target user is the current sears shopping demographic. People aged 30-60. I just walked through a sears store yesterday and counted 72 people. None of them were between the age of 15-30. Not one!! I built this technology so its "mom" proof. Even my mom can work this and understand the simple UI. She's had an iPhone for 5 years and only has a total of 3 apps. I believe this will enhance the customer experience by helping the customer engage with a sales associate instantly. iPad kiosks aren't a new idea, but merging them with the ipad technology that the sales associates currently carry is very beneficial. I believe in-store conversion will increase rapidly as in-store consumers are more engaged.
Front end is written in proto.io using the xcode UI. The backend deals area is linked to the deals API which pulls the top deals.