Business owners often spend most of their time worrying about day to day operations, instead of worrying about strategic decisions. They often do not have time to scout out their competition, whether they are looking to open a new location or already have a presence in a market. Scoutr is built to give business owners the ability to analyze their competition. Using a combination of location data, business focus, and information pulled from social media, Scoutr boils the information down to the individual hot items offered by these venues or stores. Scoutr will provide business owners with the ability to make better decisions with regard to marketing an optimal mix of products, as well as appropriate market positioning, ultimately leading to increased sales.