Scout

An overview of the pipeline
UI
Inputs taken from the user
Fields taken as input per post
Analytics
hash tag map
Overview of posts of the user

Inspiration

Introducing an innovative solution tailored for small-scale businesses and institutions seeking impactful marketing strategies but lacking the time, monetary resources, or expertise to invest in professional agencies. Leveraging state-of-the-art generative models and robust systems engineering, our platform empowers you to outshine competitors on social media platforms. With features including content generation, growth tracking, competitor analysis, and real-time trend incorporation, we streamline your media asset creation process, from captivating images to engaging captions—extending to dynamic video content*(prospective)

What it does

From local mom-and-pop shops to medium-scale enterprises, our platform scales effortlessly to accommodate diverse business needs. Whether you're a neighborhood boutique or a growing company trying to crack your social media strategy, our solution is tailored to empower businesses of all sizes to thrive in today's competitive market

In this world of competitiveness in every aspect of business social media, we found a way to turn this problem around. Without any Marketing strategist and hiring anyone, we have integrated a system of competitive analysis which will lead a business to its success. We have automated the process of creating a social media post along with caption on based on the popular trends in the posts made by the competitors. We harness the power of Artificial Intelligence to achieve this. We also have a detailed analysis based on hashtags and other posts made by the competitors.

Expanding our services to include cost-effective APIs for video generation AI is on our roadmap, with plans to extend this capability to Amazon to align marketing impact with real-world scale.

How we built it

Leveraged the compute resources provided by Purdue Founders. Utilized the latest models and scraping tools to offer our users the best comparison with competitors offer them the opportunity to improve on marketing their product.

Challenges we ran into

Limited Beta APIs and a lot of tuning heuristics, which caused a few last minute changes in plan. We were surprised by our own quick willingness to adapt to the changes to bring the product to completion.

Accomplishments that we're proud of

We successfully identified and made full use of the most relevant information and retrieved it for a user to generate suggestions on improving their product branding.

What we learned

We learnt that UI designing is far more challenging that we would've imagined. We gave all our efforts into planning and perfecting our pipeline and product while were a bit under pressure when it came to UI design.

What's next for Scout

Incorporate Enterprise Grade API. Extend the pipeline to curate video generation for video based platforms. Focus on finding the best competitors for a product.