Scotia UGC

• 

  Screen 1

• 

  Screen 2

• 

  Screen 3A

• 

  Screen 3B

• 

  Push Notification examples

Inspiration

User Generated Content has taken the tech startup scene by storm, new companies are able to quickly acquire users by embedding their products in viral short-form content rather than recycling 1 high quality advert.

What it does

The Scotiabank UGC program we propose incentives verified finance creators to mention a Scotia iTrade promotion at some point in their regular videos & include a link in their bio which guides users, new & old, through a brief onboarding process so they can start investing with Scotiabank.

How we built it

Our prototype is written entirely in react native with no backend services.

Challenges we ran into

We really wanted to capture the existing Scotiabank design language in the prototype, that mean't finding the exact same font and potential assets we could recycle from the existing mobile app

Accomplishments that we're proud of

Dialling in the incentive structure, we needed to both reward users for actually joining and staying in the program, not just gaming the system, i.e making one deposit to get the bonus and leaving.

Built With

• react