SANTRA AI - GTM Intelligence Agent

Inspiration

B2B revenue and competitive intelligence teams spend 15–30+ hours per week manually checking rival pricing pages, job boards, SERP rankings, and product changelogs. Signals get missed, battlecards go stale, and leadership resists automation because nobody wants a CRM workflow firing on unverified intelligence.

We built SANTRA AI to close that loop: an autonomous agent that watches competitors continuously, collects live web evidence, synthesizes executive-ready briefs, and proposes CRM actions — but only executes after a human approves.

What it does

SANTRA AI is an autonomous B2B GTM intelligence agent with four core modules:

1. GTM Competitive Monitors — Describe what to watch in plain language (pricing, hiring, launches, SERP moves). SANTRA runs a full agent loop: intent parsing → dynamic tool routing → evidence collection → change detection → executive synthesis.
2. Competitor Intelligence — Deep-dive analyst workspace for battlecards, positioning gaps, and differentiation playbooks.
3. GTM Command Center — Turn signals into ICP, channels, launch plans, and growth strategy.
4. GTM Advisor — Interactive chat for competitor questions, grounded in live web evidence.

Human-in-the-loop by design: When a monitor detects a material change, SANTRA queues a proposed CRM/webhook action. Nothing fires until a user clicks Approve in the Action Queue.

Example monitors:

• "Alert me when [Competitor] changes enterprise pricing tiers"
• "Track competitor hiring in enterprise sales roles"
• "Monitor SERP rankings for our category keywords"

How we built it

Stack: Next.js 15 · React 19 · TypeScript · Supabase · Tailwind CSS · Framer Motion

Agent architecture:

Built With

• ai
• artificial-intelligence
• automation
• b2b
• bright-data
• cloudflare
• competitive-intelligence
• framer-motion
• gtm
• human-in-the-loop
• machine-learning
• mcp
• netlify
• nextjs
• openai
• playwright
• react
• revops
• saas
• supabase
• tailwindcss
• typescript
• vitest
• web-scraping
• webhooks