Inspiration
Community health campaigns often depend on far more than a clinic or a single nonprofit.
A successful preventative-care campaign may require nonprofit staff, community organizations, churches, clinics, volunteers, local leaders, sponsors, and residents all working together. The challenge is not only knowing what health problem needs attention — it is coordinating everyone required to actually reach the community.
We built Sample for executive directors and program managers at health-focused nonprofits serving Latino communities.
Our initial use case is preventative heart health and hypertension outreach, but the larger idea is broader:
Help nonprofits organize and operate grassroots health campaigns from one place.
Instead of building another patient-management dashboard, we wanted to build infrastructure for running the campaign itself.
What it does
Sample helps nonprofit teams manage the full lifecycle of a community health campaign.
With Sample, organizations can:
- Create a campaign around a specific health goal
- Recruit nonprofit partners, clinics, volunteers, community leaders, and other stakeholders
- Create and coordinate community events
- Recruit and engage local residents
- Run bilingual English/Spanish outreach
- Coordinate follow-up after events
- Track campaign activity and next actions
- Measure outcomes and impact for leadership, partners, and funders
For example, a nonprofit could launch a Healthy Hearts Brooklyn campaign focused on preventative heart health.
The organization could use Sample to bring together local nonprofits and clinics, organize free blood-pressure screening events, recruit residents through bilingual outreach, track who participates, follow up with people who need additional support, and report the campaign's overall impact.
The product is designed around a simple idea:
Community health problems are also coordination problems.
How we built it
We built Sample around a campaign-first model.
The core structure is:
Campaign → Partners → Events → Community → Outreach → Follow-up → Impact
Rather than treating calls, messages, or individual participants as the center of the application, everything connects back to a campaign.
We used Base44 to rapidly prototype and iterate on the application experience.
The platform includes:
- Campaign management
- Stakeholder and partner coordination
- Event management
- Community-member tracking
- Outreach workflows
- Bilingual communication
- Follow-up tracking
- Impact reporting
We also designed the app so that program managers can understand the state of a campaign quickly: who is involved, what events are coming up, what outreach is happening, what needs attention next, and what impact has been created.
Challenges we ran into
One of our biggest challenges was identifying the right abstraction for the product.
Our first version naturally drifted toward a traditional healthcare dashboard centered on individual patients, blood-pressure readings, and clinical follow-up.
That was not the problem we wanted to solve.
The people we are designing for are nonprofit executive directors and program managers. Their work involves coordinating organizations, volunteers, events, outreach, community members, and funders at the same time.
We therefore redesigned Sample around campaign coordination rather than patient management.
Another challenge was simplifying many different capabilities into one coherent workflow.
Messaging, events, partners, participants, follow-up, and reporting can easily become separate tools. We wanted them to feel like parts of one continuous campaign.
Accomplishments that we're proud of
We are proud that we were able to refine the project from a generic outreach tool into a product with a much clearer user and purpose.
Some of the accomplishments we are most proud of include:
- Identifying nonprofit executive directors and program managers as the core users
- Shifting the product from patient-centric to campaign-centric
- Designing a workflow that connects partners, events, outreach, residents, and outcomes
- Supporting bilingual outreach for English- and Spanish-speaking communities
- Creating a model that works for both grassroots coordination and executive-level impact reporting
- Building a concept that can support multiple preventative-health use cases instead of only one disease
Most importantly, we created a product that is designed to help organizations coordinate real people and real community activity, not just display data.
What we learned
We learned that many public-health problems are not simply information problems.
They are coordination problems.
A nonprofit may already understand what its community needs, but still struggle with:
- finding and coordinating the right partners
- organizing events
- recruiting residents
- keeping volunteers aligned
- following up after events
- tracking what actually happened
- showing funders measurable results
We also learned that the primary user and the primary object in a product matter enormously.
Changing the center of the application from a patient to a campaign changed the entire product.
It made the experience better aligned with how nonprofit program teams actually operate.
What's next for Sample
Heart health is our first use case, but the same infrastructure can support many different kinds of community-health campaigns.
Future use cases could include:
- Diabetes prevention
- Cancer screening
- Maternal health
- Nutrition programs
- Vaccination campaigns
- Mental health outreach
- Preventative-care initiatives
We also want to expand Sample's ability to help organizations:
- discover and recruit community partners
- coordinate volunteers
- create and promote local events
- automate bilingual outreach
- track stakeholder participation
- generate funder-ready impact reports
- identify which campaign activities are producing the strongest results
Our long-term goal is for Sample to become a service that nonprofit leaders can use to launch a campaign, mobilize a community, coordinate stakeholders, and clearly show the impact they created.
Built With
- base44
- elevenlabs
- tavily
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