Run for the Ramen - Spec AD for Immi Ramen

This project was originally created six months ago, back when AI tools were far less advanced making the creative challenge even more exciting. It began with a simple, funny insight: If Immi Ramen is truly one of the healthiest instant ramens on the market… who would appreciate it the most? The answer: monks living deep in the mountains of Japan, known for longevity, discipline, and clean eating. That sparked the idea for a high-energy, cross-continental journey from New York City all the way to Mount Fuji, just to deliver a single pack of ramen. The contrast between NYC’s chaos and Japan’s spiritual calm made the concept both humorous and meaningful.

This spec ad tells a fast-paced, cinematic story of a runner who travels across continents to deliver Immi Ramen to monks atop Mount Fuji because the product is so healthy and so clean, even monks crave it.

The final video works as a scroll-stopping Meta ad, using humor, global scale, and a punchline-driven payoff to highlight Immi’s nutritional value.

Started with a narrative crafted for short-form attention: hook → journey → payoff → CTA Used early-stage AI tools for scriptwriting, ideation, and rough scene composition Manually refined match cuts to maintain continuity between NYC and Japan Constructed a visual rhythm that feels like a movie trailer but lasts only a few seconds Balanced humor with sincerity to keep the monks portrayed respectfully Challenges we ran into

Getting consistent AI imagery six months ago was extremely hard, especially between drastically different environments Ensuring the humor didn’t feel disrespectful or exaggerated Blending NYC speed with Japan’s calm atmosphere in a cohesive way Maintaining runner consistency across multiple AI generations

Created a cinematic, cross-continental idea entirely from scratch Pulled off ambitious match cuts with early-stage AI Delivered a memorable, brand-ready narrative with minimal tools Demonstrated how creativity can outweigh technical limitations

Constraints can actually improve creativity Even with early AI models, strong storytelling can carry a project Humor is most effective when rooted in universal themes like health

Built With

• elevenlabs
• imagen
• runway
• veo3