Inspiration
I live with my girlfriend, and like many couples, we sometimes have friction over household chores. There are also times when work gets too busy and I unintentionally neglect things at home.
That made me think: could I build an app that reduces these small everyday conflicts before they turn into bigger ones?
That idea became Roxily. I wanted to create something that helps partners share responsibilities more clearly, appreciate each other’s efforts, and protect the trust in their relationship.
What it does
Roxily is a shared household activity app for couples and partners who live together.
Users can create household activities, assign them to themselves or their partner, set schedules and reminders, and check them off when they are completed.
Roxily also keeps both people informed. When an activity is completed, the other partner can be notified, so everyday effort does not go unnoticed.
Partners can also send thanks and little expressions of love through the app, turning routine household responsibilities into small moments of connection and appreciation.
The goal is simple: less reminding, less guessing, less friction, and more appreciation.
How we built it
I built Roxily with Expo and React Native.
The Roxily mascot was created with the help of AI, and I spent a lot of time refining its visual style so it could become a consistent part of the product experience.
For push notifications, I integrated OneSignal, one of the sponsors of this hackathon.
Push notifications are especially important in Roxily. They are not only used to remind people about household activities at the right time, but also to communicate completed tasks, appreciation, and small expressions of love between partners.
Challenges we ran into
One of the biggest challenges was designing the mascot and maintaining visual consistency across different illustrations, expressions, and product scenarios.
Another major challenge has been distribution and marketing.
Building the product is only part of the work. I am currently experimenting with organic content and distribution across Instagram, TikTok, YouTube Shorts, and Facebook to find the best way to introduce Roxily to couples around the world.
Accomplishments that we're proud of
One thing I am especially proud of is turning something as ordinary and repetitive as household chores into opportunities for interaction between two people.
Through Roxily's mascot, playful product design, and small moments of appreciation, routine responsibilities can feel a little less like chores and a little more like part of a shared life.
Timely notifications also help partners stay informed about what needs to be done and what has already been completed. This can reduce unnecessary reminders, misunderstandings, guessing, and resentment.
I believe this is a problem shared by partners living together all around the world.
If Roxily can replace even a small number of arguments and complaints with understanding, appreciation, and affection, then it is doing what I originally hoped it could do.
What we learned
One of the biggest things I learned is that people are willing to pay for a product when it solves a real problem and is designed well.
I also learned how much personality matters.
Using a cute and recognizable mascot makes an everyday utility product feel more approachable and emotional, and it can play an important role in attracting users, building attachment to the product, and ultimately converting some of them into paying customers.
What's next for Roxily
The next step is to keep listening.
I will continue observing how people actually use Roxily, collecting user feedback, and iterating on the product based on what I learn.
At the same time, I will continue working on growth through both organic content and paid advertising, while testing different channels, messages, and creative formats.
The long-term goal is to make Roxily a simple but meaningful part of everyday life for partners who live together.
Built With
- codex
- expo.io
- onesignal

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