ROAR of LIONS(Introduction Publicis Groupe Omni-Commerce)

Inspiration

For years, agency intro films have focused on business credentials. This time, I wanted something different—something young, cool, and full of pulse. A music-driven MV felt like the perfect way to reveal our energy and creativity. We celebrate every unique individual in our team—different in form, fierce in character. Their passions and strengths power the team’s momentum. The lion, the iconic totem of Publicis Groupe, is how we call ourselves. To us, the whole team is a pride.

What it does

The film spotlights several iconic “lions,” using their talents and passions to bring the vitality of Publicis Groupe's Omni-Commerce team to life.

How we built it

I first defined each lion’s personality, look, and signature actions. Then I used Suno to create an original anthem—celebrating their grit, creativity, and the collective triumph of the pride.

Challenges we ran into

Controlling complex lion movements across different scenes was unexpectedly difficult.

Accomplishments that we're proud of

It’s the first film within the Groupe to introduce the team in such a fresh, unconventional way.

What we learned

I learned to precisely control the lions’ movements using Chinese text prompts.

What's next for ROAR of LIONS(Introduction Publicis Groupe Omni-Commerce)

Next, we’ll expand each lion’s individual story into a series of social films to further showcase the power of our team.

Built With

• ae
• klingai
• pr
• runway
• suno