Many of the exciting applications that use DSRC will require drivers to change their driving behavior.  And, while everyone loves progress, nobody likes change.  In order for DSRC to gain proper acceptance and deliver an improvement to traffic congestion, safety and reductions in fuel usage - it must overcome the objections that people have to change their driving habits and routines.  Road-Rewards.com is a site that will enable all DSRC applications to participate in - and will provide drivers with points for changing their driving behavior, thereby enabling improved adoption of the technology and higher likelihood of chainging driver behavior to the better.  

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