This design emphasizes what patients want and need to know before, during, and after a clinical trial.
Our design / experience strategy is to support and guide patients seamlessly through the clinical trial stages.
Our content strategy is to give patients only content relevant to their needs in the stage and to present that content in a usable way, no matter what device the patient uses.
The tactics and principles we use include
Adding a clinical trial stage of "planning" to allow patients to give constructive feedback.
Applying best practices in information design and visual content strategy to emphasize the most useful content for patients.
Progressively disclosing detail and features so that patients are not overwhelmed.
Using a personable, human voice and plain language whenever possible.
Providing some transparency into the people behind the research.
Always giving patients actions they can take about the clinical trial.
Showing sensitivity to references to death and illness.
Our submission includes screen designs for a clinical trial in 4 stages (planning, recruiting, in progress, completed). We also included a design showing how a screen will respond to tablet and phone mobile screens.
We also included a sample download document. We included most required fields in one of the 4 screens. Any required fields that do not display in a screen would are in a download document.