The problem: Today, public transport fares are static. You can buy a single ride ticket which is valid for 1-X station rides, which makes tickets expensive for short distance riders. Here is the solution: Dynamic pricing of public transport tickets based on real usage. How? iBeacons register where you start and end your journey. At the end of your journey the app calculates the price you have to pay [and automatically charges the account from your credit card].

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