Problem to be solved

Usually, sales for new real estate projects start before construction is completed. Therefore, buyers cannot physically inspect the houses and apartments they intend to buy. Currently, they base their buying decision on floor plans and a few rendered images. Yet, most buyers lack the architectural background to understand floor plans. They cannot imagine how the rooms will finally look and feel. Rendered images hardly help as they cannot create a holistic atmosphere. After all, they are limited by only providing 2D representations of selective views. Concluding, real estate project evaluation remains a black box for many buyers.

Solution with mobile VR

REX is a VR app in the Oculus store serving as a sales tool for new real estate projects.

Use case

An interested real estate buyer visits a trade fair or the local office of a developer after having found some promising projects online. Discussing these projects of interest the sales rep hands over a Gear VR. The interested buyer is now able to virtually walk through the project.

App Features

  • Restricted app access with log-in for developer for exclusive projects
  • Individual project selection (potentially download locally)
  • Individual apartment selection within projects
  • Choose between 3 walkthrough options:

1) quick path (predefined 30 second tour through most important areas) 2) detailed path (predefined 3 minute tour through all areas) 3) free walkthrough with game pad for capable users

Additional options:

  • Teleportation to hot spots
  • See current position in map
  • Meta-info (2-3 lines) about current room (eg. sqm)
  • Rendered or photographed surroundings

Sales Analytics

Average duration Total number of visits Heatmap for game pad walkthrough

Content creation & platform character

Walkthrough animations are created by service providers for interactive animations according to architectural plans. The service providers are commissioned by the developers.

Proof of concept

In January 2015, VADE VR (Berlin, Germany) and Shoonya Pvt Ltd. (Pune, India) have been commissioned by the developer Cinco Capital (Hamburg, Germany) to create VR experiences for the premium serviced apartment project ‘Apartimentum’ (www.apartimentum.com). In cooperation with Samsung Germany, Gear VR HMDs have been provided for development.

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