As additional informationm, we actually spoke with three gyms about this specific problem. Monash Sport, Goodlife Fitzroy, and UniMelb gym. All three confirmed the same gap, Monash & Unimelb's current method are generic emails when your membership expires, Goodlife Fitzroy sends out automated texts nudging members to renew close to expiry / with some unpersonalised promotions for cancelling members; Neither gyms personalise outreach to the customer. We also asked about getting real member data to build and test on, but for data privacy reasons we couldn't get our hands on even a pseudonymised version.
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