Retention Chain

Inspiration

In the last COVID years Small and Medium Business got biggest damage because of restriction from government. They actively looking new marketing resource for involving new customers and increasing retention.

What it does

We decided to use the power of blockchain to create a worldwide decentralization loyalty program with a low input threshold. We want create open space where user is real owner of their bonus points. User can user this point in way how he want: get goods from partner, participate some actions, withdrawal this points to any other crypto assets or even change it on real money.

How we built it

We chose a blockchain protocol for creating a points that can be stored, transferred and exchange between users totally decentralised. The power of Smart contracts will give us a tools for creating advertisement and marketing strategy that can increase retention rate of existing users.

Challenges we ran into

Main topic is UX/UI. It shouldn't be irritated for end-Users. We don't wont creating one more program with more rules how to use your points. With new app on your phone and new advertisement. It's lead us to idea create it without any additional steps in the buying process and gamification of process. For this we found that receipts what you receive from cash desk have a VAT QR code already in place and we can use it right away with camera scan at browser on your phone. End user can even don't know that he use crypto tokens as his bonus points, but this solution give as opportunity to onboard any business to our loyalty program with zero investment from our side.

Accomplishments that we're proud of

The low input threshold give as wide range of potential customer around the world. Small and Medium Business pay only for customer that he received. It's much more efficient than Facebook Ad or Google Ad - because business rewarded only user that really come to business location and made a purchase.