Project Story – Autoforce: The Future of Automotive Experiences

Inspiration

We were inspired by the fragmented customer experience in the automotive industry. From browsing vehicles to booking test drives and handling service requests, most car buyers still navigate disconnected channels, long wait times, and inconsistent support.

We asked ourselves:
What if AI-powered agents could orchestrate a smarter, seamless customer journey, end-to-end, and do it all on Salesforce?

That led to Autoforce: a network of intelligent agents built with Agentforce, designed to modernize the car buying and ownership experience.

What it does

Autoforce is a multi-agent orchestration solution built entirely on Salesforce.

  • Master Agent answers customer questions using PDF and Knowledge Base ingestion.
  • Test Drive Agent schedules, reschedules, and cancels test drives with real-time Slack and email notifications.
  • Service Agent logs vehicle issues, updates service requests, and escalates to live reps using Omni-Channel.

Each agent is specialized but connected, passing context and collaborating for a seamless user journey.

Live prototype:
https://carvilla-dev-ed.develop.my.site.com/carvilla

How we built it

We used an all-native Salesforce stack:

  • Agentforce for intelligent agent orchestration
  • Flows and Omni-Channel for contextual routing and escalations
  • Slack API for real-time internal rep notifications
  • LLM & PDF ingestion for handling general product inquiries
  • Experience Cloud to host the front-end user experience

Each interaction is designed to be modular, agent-led, and extensible, mirroring real dealership operations.

Challenges we ran into

  • Designing seamless agent-to-agent context handoff
  • Ensuring real-time Slack alerts didn't break flow or consistency
  • Handling natural language inputs in a structured, context-aware way
  • Integrating PDF-based product data into accurate agent responses

Accomplishments that we're proud of

  • We built a fully functional, end-to-end automotive agent experience, all within Salesforce.
  • Achieved natural, human-like query handling from knowledge + PDFs.
  • Delivered a working test drive scheduling with Slack alerts and customer email confirmations.
  • Maintained architecture clarity while building a multi-agent framework.

What we learned

  • Agentforce is incredibly powerful when paired with Flow and Omni-Channel
  • The future of automation is not one AI assistant, it’s many, working together
  • Slack, when used well, is a perfect complement to AI-driven support
  • Designing for business outcomes, not just features, leads to more impactful experiences

What's next for Autoforce (The Future of Automotive Experiences)

  • Adding support for connected vehicle data (e.g., diagnostics, recalls, remote services)
  • Personalizing agent behavior using dynamic segments or Data Cloud insights
  • Extending orchestration to post-sale journeys like warranty, insurance renewals and trade-ins
  • Enabling voice-powered agent interaction in dealership kiosks or in-car systems

Built with passion by
Team Autoforce – Anil, Vishal, Ranjeet, Narendra & Honey

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