The background for conducting a UX research study for Restore the Balance stems from their mission to combat political extremism and promote civil discourse in response to the events of the January 6th insurrection and the growing partisan divide.
Understanding user behavior, preferences, and motivations is crucial for optimizing the platform, attracting new users, and sustaining the organization's impact beyond the 2024 presidential election.
Built With
- figma
- interviews
- proper-insights-analytics
- prototyping
- research
- surveys
- testing
- usability
- ux
- wireframing
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