APIs

An API is a set of programming code that enables data transmission between one software product and another. It also contains the terms of this data exchange.

Application programming interfaces consist of two components:

Technical specification describing the data exchange options between solutions with the specification done in the form of a request for processing and data delivery protocols Software interface written to the specification that represents it The software that needs to access information (i.e., X hotel room rates for certain dates) or functionality (i.e., a route from point A to point B on a map based on a user’s location) from another software, calls its API while specifying the requirements of how data/functionality must be provided. The other software returns data/functionality requested by the former application.

And the interface by which these two applications communicate is what the API specifies.

Types of APIs

Private APIs. These application software interfaces are designed for improving solutions and services within an organization. In-house developers or contractors may use these APIs to integrate a company’s IT systems or applications, build new systems or customer-facing apps leveraging existing systems. Even if apps are publicly available, the interface itself remains available only for those working directly with the API publisher. The private strategy allows a company to fully control the API usage.

Partner APIs. Partner APIs are openly promoted but shared with business partners who have signed an agreement with the publisher. The common use case for partner APIs is software integration between two parties. A company that grants partners with access to data or capability benefits from extra revenue streams. At the same time, it can monitor how the exposed digital assets are used, ensure whether third-party solutions using their APIs provide decent user experience, and maintain corporate identity in their apps.

Public APIs. Also known as developer-facing or external, these APIs are available for any third-party developers. A public API program allows for increasing brand awareness and receiving an additional source of income when properly executed.

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