Our full report link:
(We are team 21) Full Report of our project
Our goal: Help people with dementia to stay safe and be more independent. People with dementia might not have constant assistance from a caregiver. However, their conditions still negatively impact their life quality. People with dementia sometimes forget things they knew for years. They also have poor short-term memory. For example, they might not remember if they ate breakfast or not, or suddenly forget where they’re going. Our goal is to help them ensure that they stay safe and perform essential tasks. The product is Remind, an app that aims to empower people with dementia and help to improve the quality of life of people with dementia. The app provides reminders and a checklist for tasks (such as drinking water and taking medication), facilitates contacting emergency contacts, and allows users to record and view images and videos of events in the past. The app will allow people to see and hear information about family members, friends, and caregivers, such as photos and videos from different times during the individual’s relationship with them, and audio recordings. They will also be able to see information about the person’s relationship to them, the person’s age, and when the person is visiting next. We have done some research of the market and noticed that there are very few apps that offer support for people with the condition and their families, yet dementia is an issue that impacts many families.
Workshop Concepts Used in Presentation
We used React Native to build a project after being inspired by the React Native workshop. We considered design aspects such as components to make our code reusable and to utilize the React Native framework to its full potential. We decided to choose React Native as our platform because it is cross-compatible with both android and ios allowing us to reach a wider audience.
Potential Risks and Strategies for Mitigation:
We understand that some people with dementia, such as people who have severe dementia, may not have the abilities to use a phone or an app. Our app is targeted for people with mild or moderate dementia Additionally, we aim to have simple features and an user interface for our app that is easy to use. Caregivers, family members, and friends of people with dementia can provide help with using the app. People with dementia who do not use social media or watch the news may not learn about this app By contacting organizations and places where people with dementia may live, we increase the chance that their family members, friends, and caregivers may tell them about this app.
Business Model: Our app will be free to download since we want to help as many people with dementia as possible. We can still earn revenue from in-app advertisements and funding from others. Overall, it is not our goal to gain profit through this app.
Since our app aims to remind users on a daily basis, there will be a higher rate for users to continue using the app. For in-app ads, every active user will see around 10 ads banners per day based on the predicted number of times they’ll check the app. The average clicking rate is 0.015, and every click earns $0.10.
Starting Capital and Current Budget: Currently, we can put together $10,000, and we are planning to use this money mainly for marketing because our main goal at this very early stage is to cause more people to know our app and start using it.
To increase our starting capital, we plan to take out loans, crowdfund, and ask investors if they would be interested in investing in the app.
Product, Price, Place, and Promotion:
The product is Remind, an app that aims to empower and help to improve the quality of life of people with dementia. The app provides reminders and a checklist for tasks (such as drinking water and taking medication), facilitates contacting emergency contacts, and allows users to record and view images and videos of memories in the past. The app will allow people to see and hear information about family members, friends, and caregivers, such as photos and videos from different times during the individual’s relationship with them, and audio recordings. They will also be able to see information about the person’s relationship to them, the person’s age, and when the person is visiting next. The price is free. The app will be available for download on Google Play and App Store; iPhones, Android phones, and iPads can use it. To promote the app, we will be using Facebook ads, Facebook and Instagram pages for the app, and our personal social media accounts. We will contact hospitals, pharmacies, organizations that provide resources or/and support to people with dementia, residences for seniors, and the media. Segmentation & Target Market Analysis: Segmentation: Individuals who only read or prefer to read in one of the 6 most commonly spoken languages other than English (each language represents a different segment): The app will be translated into the 6 most commonly spoken languages other than English by volunteer translators. Users of the app will be able to choose the language that their app displays. Individuals with vision challenges: Users will be able to choose different text sizes to increase the chance that they can read text. If users no longer have vision, they can change the setting for text-to-speech output on their devices. Individuals who do not remember how to use the app: The app will include a tutorial about how to use the app that users can access at any time. Additionally, family, friends, and caregivers can help users.
Target Market Analysis:
Target Market: Our target market is individuals with dementia and their family members, friends, or/and caregivers. Our goal is for the app to be accessible to as many people with dementia as possible around the world. Although younger adults can develop dementia, the majority of individuals with dementia are in their 60s or older. About ⅔ of people with dementia are women.
Potential Competitors and Why Our App is Different:
Dementia Emergency Designed for caregivers, family members, and emergency personnel, Dementia Emergency provides guidance how to communicate with dementia patients in emergency situations. Dignity & Dementia, the resource center that launched Dementia Emergency, makes sure that advice for even the rarest of situations are available. Remind is designed for users to use with help from family members, friends, and caregivers if needed. It is designed to empower users and help to improve their quality of life.
Memory Haven Memory Haven’s features are a photo wallet, memory games, health alerts, a face and voice recognition feature, a music playlist, and a feature that enables users to contact physicians and emergency contacts. The photo wallet feature enables users to view photos that identify the people photographed. Our app focuses on the features of emergency contacts; information about family members, friends, and caregivers; and reminders about daily tasks. Having less features makes the app easier to use. Additionally, our app will be translated into multiple languages, allowing users from around the world to access it. The feature with information about people in the lives of users provides more detailed information than the photo wallet feature and is easier to use because users can select which people they wish to look at rather than flipping through them.
Political, Economic, Social, and Technological Factors:
Political: We do not expect there to be challenges arising from political factors. Economic and Social: It is possible that family members, friends, and caregivers with less income may have less time to learn about our app through social media or the media, due to spending additional hours working. To address this, we are using multiple marketing strategies, including contacting organizations and places where people with dementia may live. Technological: These issues should not be a significant challenge because the majority of features, including the information feature and reminder feature, will work without Internet connection or a phone plan.
Technical Decision Making:
We decided to use React Native and integrate Firebase for this app because of its scalability and option to implement web technology for free. React native allows us to seamlessly integrate and manage the source code for all platforms in one project. The android, ios, and web versions can be easily changed due to the ease of access while providing the ability to add more features using this framework. After attending the workshop to prototype react native apps, we were able to learn and understand concepts on styling components. Firebase offers many server-side features for free but offers the ability to access more premium features depending on the scale of the app. Features include cloud storage, limitless in-app messaging and more.