Business Model Canvas
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Recycler by Team Rhombus
We are team Rhombus in Uhack 2017 Student Division, and our team consists of:
Game Developers: Julian Smithies, Sarah Ketchell
Business Analysts: Xichao Larry Wang, Xingshuo Tiffany Zhang
Do you know how to recycle?
We don't :'(
Yet every household has a recycling bin in addition to a general waste bin. It makes sense, recycle what you can to minimize waste and to reuse materials. But there are so many items that have different disposal methods, and many people are wrongly classifying things. For example, oil should not be poured down the drain, and batteries should not be thrown out.
Because of this lack of knowledge about recycling and how to correctly dispose of items, we were inspired to create a game that educates households in a fun and interactive way.
According to statistics from the ABC, the average Australian family discards more than $3500 worth of groceries a year. If the family could better classify recycling, a large amount of money could be saved. At the same time, the government would spend less fund on landfills and other environmental issues.
2. Research themes
Environment, Resources and Sustainability
Creativity, Culture and Society
3. What it does
Recycler is a game developed for android phones that provides a fun and interactive means of learning about the do's and don'ts of recycling, and disposing of items.
The game works by allowing households to sign up to the app using their address and a unique identifier, where they will then receive an account login for each of the members of the household. Once each member has completed the game, they are rewarded with an incentive provided by local council; for example a discount on the rates for that household, or a voucher for disposing of green waste at the tip. Each year they can complete the game again as a refresher.
When playing the game people can drag items to the relevant bins, and they will receive points for putting the item into the correct bin or lose points for putting it into the wrong bin. When they reach a high enough score, new bins and services are unlocked. When everything is unlocked and the person completes the game, they will receive an offer for a coupon or rate reduction via email or post.
4. Customer segments and value proposition
Customer Household Value Proposition:
- Receive coupon from council for like disposal of green waste.
- Educate kids or adults how to classify the rubbish.
- Receive reduction of Council Rates
- Entertainment in the game.
Customer Council Value Proposition:
- Reduce the volume of landfills every year.
- Avoid pouring paint and vehicle oil to sink leading to water pollution.
- Maintain environmental sustainability.
5. Competitor analysis:
There are several apps now focusing on the recycling field, such as RecycleRight and Gro Recycling. However, they either focus on the descriptive introduction of various types of rubbish, or focus on the game self. What differentiates us from those apps is that our business establishes relationship with councils so that we could provide coupon or other incentives for household to use our app. In return, more and more people would join and be familiar with how to classify the rubbish. Therefore, the council would reduce the landfills and maintain environmental sustainability.
6. How we built it
We built the game in Unity 2017, using the android SDKs. The game art and assets were created using vectr.
7. Challenges we ran into
During the first day, we struggled with which topic we should choose from a few ones: 3D travelling for aboriginal culture, affective computing for car driving, etc. Finally with the advice from the mentors, we made our final decision and proceeded to work!
8. Accomplishments that we're proud of
We designed an app that will educate households in how to classify their rubbish, encouraging people to care about the environment as well as the community. In return, the council could reduce the water pollution due to the pouring of paint and other chemicals into sinks and drains.
9. What's next for Recycler
- Development for other platforms such as iOS
- Other android versions and screen sizes
- More functionality such as a loyalty program
- Marketing and promotion for the app.
- Increase the number of users.
- Cooperate with council to monitor the volume of landfills and usage of this app in this area. Make adjustment accordingly.
10. Relevant materials
Read our Business Model Canvas.
Watch our Pitch Video
Check out our code