This project began with a simple idea: create a short, humorous grooming ad that feels fast, modern, and attention-grabbing. Pete & Pedro’s Rebel cologne had a distinct personality, so the goal was to build a piece that matched that energy while exploring what AI tools can achieve when used creatively.

What I Learned

Working on this ad highlighted how important it is to combine multiple AI tools instead of relying on one. Each program specializes in a different part of the process, and getting them to match stylistically takes planning, iteration, and a willingness to problem-solve frame by frame.

How I Built It

Image creation: Midjourney and Imagen

Animation: Veo 3, Kling, and Seedance

Audio: Suno and ElevenLabs

Editing & assembly: Premiere Pro

The workflow involved generating stylized frames, animating them in layers, syncing custom sound design, and fine-tuning transitions so the final video felt cohesive rather than like a collection of unrelated AI outputs.

Challenges

Getting different AI tools to produce images and motion that feel consistent

Maintaining character likeness and motion continuity across multiple generations

Matching animation timing to the pacing of the script and audio

Designing a visual style that is bold, cinematic, and suitable for social platforms

Despite those hurdles, the final ad came together as a polished piece that demonstrates what is possible when creativity and AI technology are used together deliberately.

Built With

  • ai
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