As with any business, IMAGE IS EVERYTHING!!!. The perception of existing and Future customers matter. Most businesses understand that you get one chance to make a first impression. We see this in our restaurants and similar with rating systems. But we've seen from the phone industry a "see no evil, hear no evil, speak no evil" approach to the problem of Robocalls. Due to this fact, I've suggest a new rating system called the RBR (RoBocallRating) System that will allow the FTC/FCC to track reported calls by Phone Service provider. Then rank the number of reported calls by carrier and normalize the results on a montly and/or yearly basis to provide existing and future users with an upfront and visible rating for their potential phone service provider. Such "ratings" would be required on store fronts, packaging, and any contracts signed by end users. This would give then an upfront parameter (other than coverage data) that they can use to decide on using their services. With such ratings, those not highly rated would be more aggresive about improving their tainted image, thus indirectly finding creative ways to prevent such calls. In doing so, their "IMAGE" can be improved which would lead to more repeat business.