There is a growing segment within the consumer population who enjoy owning characterful, unique and rare pieces of art/craft and also want to contribute to social benefit. The easiest way for them is to donate and give away charity; however, this doesn't necessarily provide a sustainable solution to the challenges of those in need. Also, through donation alone, there is an element of removal from the cause/process.
We wanted to build a platform for the socially conscientious consumer that would connect them to the with the products and stories of local Pakistani artisans. This would give them an avenue to buy unique and beautiful pieces while helping struggling artisans, in a sustainable way, and be able to feel personally connected. Therefore we focused on building a clean and simple interface, which would immediately appeal to our target users.
One of the key features we are proud of is the stories feature. We wanted to make our platform personal with original stories so that buyers would not only buy a product but also understand where it came from and the positive impact of their purchase.
Log in or sign up for Devpost to join the conversation.