The target user would be gamers who are interested in meeting other people in their communities that enjoy similar games, with the convenience of simply jumping in a matchmaking queue. Rainman avoids the problem of organizing meetings/events with multiple people by placing them in a queue with any number of people they want to play with. Users can easily do this by adding their own "communities" to the website that others can join. They can also add any game to their profile for queue for, and queue for a group of games simultaneously. This way you don't even have to figure out which specific game you want to play, just join a queue for any combination of games and meet your fate!
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