Qloo-insights

🌟 About the Project

This project was inspired by the challenge of launching a new lifestyle brand in a crowded market. We wanted to create a data-driven marketing assistant powered by Qloo’s Taste AI, which uses behavioral intelligence to help brands identify:

• Who their core competitors are
  
• Where their target audience is concentrated geographically
  
• Which demographic segments (age/gender) are most engaged
  
• Which influencers and platforms best align with their brand identity

Our goal was to build both a console-based script and an interactive Streamlit interface, so that both technical and non‑technical users can run actionable campaigns with confidence.

🌱 What Inspired Us

• The concept of behavioral insights: Discovering real preferences (via Qloo) is much more powerful than traditional demographics.
• Seeing marketing decisions made by gut feeling—and wanting to bring them more into the 1% of AI‑driven precision.
• A fascination with translating cultural taste and data into real strategic outputs for small brands.

Streamlit web app with clean form input and visual output (cards, tables)

⚠️ Challenges We Faced

• Missing IDs in /search output: required fallback handling and filtering valid results before selection.

- Ambiguous name searches: searching "Nike" or "Jordan" may return multiple possible entities—so we added interactive selection logic.

Built With

• gemini
• qloo
• streamlit