People can get down and depressed sometimes, and sometimes need a little push to get through the day. That's where Push comes in. Push allows friends to send a little motivation to their friends to help them get through the day. It's all about positive thinking and social positive reenforcement. We've all been in a situation where we thought we couldn't go on, but then a little something happened that made us change out outlook. We wanted to bring that to the masses. That is what made us build Push.