Inspiration

We noticed a major gap in the world of digital advertising. Platforms like Meta Ads Manager and TikTok Ads Manager provide strong tools for managing and deploying ads — but they don’t tell you what kind of content actually performs best. Brands often guess their messaging, trend choices, and creative angles.
This inspired us to build a tool that merges real trend signals with brand context to automatically generate high-impact, trend-aligned ads.

What it does

Pulse pulls trend insights from major platforms and pairs them with a company’s brand profile — including product details, audience, goals, and keywords.
Using this combined context, Pulse generates AI-powered ads that reflect what’s resonating online right now.
The MVP built in 24 hours includes:

  • A streamlined company onboarding form
  • Context-based trend fetching
  • Trend + brand context fusion
  • Automated AI ad creation

How we built it

We focused on creating a fast, reliable flow:

  1. Companies enter their brand profile.
  2. Pulse retrieves relevant trend signals.
  3. Trends are filtered based on intent and keywords.
  4. Nano Banana generates ad copy and concepts tailored to the brand.

The entire build was constrained to simplicity, speed, and showcasing the core value.

Challenges we ran into

  • Getting truly relevant trends instead of broad, generic ones
  • Time pressure — packaging the system into a polished MVP within 24 hours
  • Ensuring the generated ads feel contextual and not generic
  • Designing a clean experience without overcomplicating the backend logic

Accomplishments that we're proud of

  • Delivered a functional MVP under intense time constraints
  • Built a system that meaningfully blends brand context with real trend signals
  • Created an intuitive interface that clearly demonstrates the product’s potential
  • Proved that high-quality ads can be created automatically using the right context

What we learned

  • Trend relevance is more challenging than anticipated
  • Context dramatically improves the quality of AI-generated ads
  • Even a simple MVP can effectively demonstrate a powerful product insight
  • Fast iteration beats overcomplication — especially during a hackathon

What's next for Pulse

We plan to follow a SaaS subscription model for Pulse with three tiers:

Free Plan — Starter

  • Basic trend analysis
  • Limited ad generation per month
  • Access to core brand profile features

Pro Plan — Growth

  • Unlimited ad generation
  • Advanced trend relevance filtering
  • Multi-platform trend insights
  • Priority generation speed

Elite Plan — Scale

  • Deeper industry-specific trend analysis
  • Customizable ad templates
  • Team collaboration features
  • Early access to experimental features

Upcoming features for full app:

  • More intelligent trend filtering that narrows down results by niche and intent
  • Industry-specific presets for faster onboarding
  • Multi-language support
  • Analytics that explain why certain trends were selected
  • Expansion into full campaign planning and automated content pipelines

https://www.loom.com/share/a2197df0e9654ad78947afac14e4c7f1

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