Inspiration
We noticed a major gap in the world of digital advertising. Platforms like Meta Ads Manager and TikTok Ads Manager provide strong tools for managing and deploying ads — but they don’t tell you what kind of content actually performs best. Brands often guess their messaging, trend choices, and creative angles.
This inspired us to build a tool that merges real trend signals with brand context to automatically generate high-impact, trend-aligned ads.
What it does
Pulse pulls trend insights from major platforms and pairs them with a company’s brand profile — including product details, audience, goals, and keywords.
Using this combined context, Pulse generates AI-powered ads that reflect what’s resonating online right now.
The MVP built in 24 hours includes:
- A streamlined company onboarding form
- Context-based trend fetching
- Trend + brand context fusion
- Automated AI ad creation
How we built it
We focused on creating a fast, reliable flow:
- Companies enter their brand profile.
- Pulse retrieves relevant trend signals.
- Trends are filtered based on intent and keywords.
- Nano Banana generates ad copy and concepts tailored to the brand.
The entire build was constrained to simplicity, speed, and showcasing the core value.
Challenges we ran into
- Getting truly relevant trends instead of broad, generic ones
- Time pressure — packaging the system into a polished MVP within 24 hours
- Ensuring the generated ads feel contextual and not generic
- Designing a clean experience without overcomplicating the backend logic
Accomplishments that we're proud of
- Delivered a functional MVP under intense time constraints
- Built a system that meaningfully blends brand context with real trend signals
- Created an intuitive interface that clearly demonstrates the product’s potential
- Proved that high-quality ads can be created automatically using the right context
What we learned
- Trend relevance is more challenging than anticipated
- Context dramatically improves the quality of AI-generated ads
- Even a simple MVP can effectively demonstrate a powerful product insight
- Fast iteration beats overcomplication — especially during a hackathon
What's next for Pulse
We plan to follow a SaaS subscription model for Pulse with three tiers:
Free Plan — Starter
- Basic trend analysis
- Limited ad generation per month
- Access to core brand profile features
Pro Plan — Growth
- Unlimited ad generation
- Advanced trend relevance filtering
- Multi-platform trend insights
- Priority generation speed
Elite Plan — Scale
- Deeper industry-specific trend analysis
- Customizable ad templates
- Team collaboration features
- Early access to experimental features
Upcoming features for full app:
- More intelligent trend filtering that narrows down results by niche and intent
- Industry-specific presets for faster onboarding
- Multi-language support
- Analytics that explain why certain trends were selected
- Expansion into full campaign planning and automated content pipelines
Built With
- claude
- css
- cursor
- framer
- gemini
- next.js
- react
- recharts
- serp
- supabase
- tailwind
- typescript
- vercel
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