FBI BAU Video Storytelling

Inspiration

We want to guide attitudinal and behavioral change to make a difference

What it does

We create behaviorally based original video content designed to influence attitudinal or behavioral change in audiences

How we built it

We explore and encourage each person's own storytelling

Challenges we ran into

We were initially unfamiliar with the incredible loss and danger of global counterfeiting

Accomplishments that we're proud of

We continue to grow in our understanding of grounded theory and application of how and why audiences share content online

What we learned

The variability in counterfeiting experiences of loss and danger is extraordinary

What's next for FBI BAU Video Storytelling

Looking for stories of loss and danger from counterfeiting

Built With

• adobe