Inspiration
When I found Qloo's Cultural Intelligence API, I wanted to see if I could integrate it into Salesforce to make CRM workflows more culturally intelligent.
What it does
- Brand Alignment - Show cultural synergy between brands for B2B partnerships.
- Event Planning - Recommend artists based on company culture and location.
- Campaign Management - Suggest cultural venues for marketing campaigns.
How I built it
- Frontend: Lightning Web Components that feel native to Salesforce.
- Backend: Salesforce services that call Qloo API and process responses.
Challenges I ran into
- Integrating two different systems, as it always does, takes some trial and error.
- Making the experience look like a natural part of Salesforce took some iteration.
What I learned
Business Acumen
- How cultural intelligence can improve B2B sales beyond basic demographics
- The importance of location-based cultural signals in campaign management
- Why event planning needs cultural context, not just customer lists
Technical Skills
- Integrating Qloo's APIs with Salesforce using Apex
- Handling data serialization between Apex and JavaScript
- Working with cultural intelligence data structures
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