Inspiration

Market User Research

Product Vision

To make innovation of products affordable, and give loyal consumers and early adopters a chance to experience and contribute to cutting edge designs of products that they enjoy.

Solution

Key Product Features

// you can list bullet points here if you'd like

  • Hosting competitions for designers
  • NFT tags
  • User interaction tracking
  • Try on clothes using AR
  • Apparel design and creation
  • Archives/Portfolio of past designs

Functional Jobs The Product Must Complete/Why would a user use this?

For end-users:

  • Design and create virtual apparel and accessories with NFT tags on the platform(e.g., collaborative gaming app)
  • Participant in competitions where the winner’s design get to be appropriated by the brand and become a real product
  • Try on apparel using AR easily and comfortably at home

For the businesses:

  • Track user interaction data to understand customer behaviors which help make future strategies

Desired Customer Outcome

Differentiatiators

  • Increase the percentage of informed decision-making
  • Increase the percentage of community exposure
  • Decrease the percentage of demand uncertainty
  • Decrease complexity of deciding fit and sizing
  • Reduce the chances of work getting stolen (designer)
  • Increase the percentage of community exposure

Competitive

  • Increase the chance of customers coming back to the same brand
  • Increase the percentage of customer engagement and on-screen duration
  • Decrease chances of returns and exchanges due to customer dissatisfaction
  • Reduce the chances of poor fit (end customers)

Why bother

  • Decrease the need for extensive physical space to display products

What's next for the product

Built With

  • figma
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