Inspiration After repeatedly hearing requests from blog readers that they would like to opt in to SMS updates from their favorite bloggers, we realized that there was a niche that was lacking attention. Further research pointed us to the same market opportunity: SMS messages are much more successful than emails in terms of click-metrics.

The birth of pro.spekt The platform that we created not only has an elegantly branded and well-designed interface, but it has a fully functional back-end that allows users to register, log-in, manage groups, create SMS campaigns, and actually send those SMS campaigns.

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