Inspiration behind My Coach

My Coach is the evolution of a project called Community Jogger conceptualized by Sherridan Kirk in 2020. Due to Covid-19 and the restrictions associated with this pandemic forced the community joggers programme to suspend activities. We now had to find new ways to enjoy physical activities while adhering to our leaders' new social distancing mandate. With easy access and total participation as the main focus, this gave birth to MY COACH. My Coach is a new innovative way to enhance each community's ability to control their time, set realistic goals based on their schedules and protect themselves from the like of covid. It is a safe and fun way for people to exercise within their communities and national sites while observing the covid -19 protocols.

What do MY COACH offer • Create an opportunity for a solid post-Covid-19 programme • Confident and Active Community • Motivate individuals to stay active • Greater Understanding of The Human Body • Guide individuals progress to achieve their goals • Structured individuals workout routine • Maintain a relationship with sporting organizations and participants of sport and physical activities • Tourism and marketing opportunities

How was My Coach built

The "MY COACH" programme was built on the basic concept of creating stationary coaches (billboard) that would demonstrate several exercises. These signs would display information such as muscle target areas, reps, the benefits of the type of exercise and even branding (Ads). We wanted it to be an opportunity for persons to discover and explore their communities while encouraging them to stay active. Its concept would allow us to adhere to covid-19 regulations and minimizes the risk of persons travelling in public transportation, going to private gyms and the overall cost of those activities. But MY COACH also creates an opportunity for future expansions. Think of My Coach as an opportunity to promote sport, tourism and even marketing social responsibility. We can futuristically link all My Coach train to each other give users the option to never miss a training season. We see My Coach digitalizing to create maps of My Coach spaces. Imagine travelling around the world, and at tourist sites, you can still enjoy coordinated workouts like you would at home.

The Press Play Team recognized that • We had to find a way for persons to exercise without the availability of a trainer • Allow persons not to feel restricted by times or big exercise group • we need to create a cost-effective solution was needed • Find Funding to initiate a pilot project • It had to adhere to covid-19 regulations such as lockdowns and curfew. • This new initiative must leave room for programme advancement. And My Coach indeed covers it all that and more.

Accomplishments that we're proud of

My Coach will be the first of its kind. Give users the power to set realistic goals. The interview process yielded quite positive feedback and excitement to an initiative such as this. Had initial buy-in from the various ministries that would be involved.

Press Play has learnt that collaboration is key to a thriving community-based programme. Stratifying the expectations of all stakeholders requires patience and focus. In all that we do, the success of any programme requires equal agreement.

** What's next for PRESS PLAY**

In a world overpowered by technology, we see technology as a valuable instrument to reach a wider population. Press Play intends to expand the My Coach programme to a broader population. We want to partner with app developers and marketing agents to bring to life My Coach Digital. This initiative well feather link all My Coach spaces around the world.

With Team Press Play, we will Build your community and fitness the old-fashion way. So where ever you are, no matter the community, just Press Play, and My Coach will be there.

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