Predicting Customer Conversion in MATLAB
Customer conversion was predicted on a dataset from Valassis. Multiple logistic regression was used in MATLAB and the model was 5-fold cross validated on a testing set with an AUROC of 70.0%.
Customer conversion was predicted on a dataset from Valassis. Multiple logistic regression was used in MATLAB and the model was 5-fold cross validated on a testing set with an AUROC of 70.0%.
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