Macys.com "Power Shopper" explores the possibilities of a next generation connected shopping experience. In today's homes we're seeing an explosion of entertainment and communication technologies advancements including: large screen smart tv's, tablets, app-enabled game consoles, smart phones and ever increasing internet connection speeds. Multi connected screen devices in homes is commonplace.
Power Shopper leverages these capabilites to maximize the users shopping experience by seperating the presentation of products, to a large screen TV or monitor, and the navigation and product filtering to a smaller mobile or tablet device. This innovation application enables users to browse more products in a shorter amount of time and create countless new business opportunities from customized promotions to device specific cross selling and targeted contectual product offerings.
This innovation solution was made possible by the use of the Heroku platform, including websockets, redis, and mongodb.
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