We are team Design X, a team of creative directors, product designers, industrial designers, and design engineers.

Inspiration

Across every era, there has always been a place that magnetized the audacious—the adventurers, pioneers, technologists, and geeks. That place was Bell Labs, the Manhattan Project, Xerox PARC, the PayPal Mafia, Silicon Valley, or the MIT Media Lab. What about tomorrow?

What it does

Introducing X Tower. We're building a portal to the future of innovations, an incubator, a space to dream, create, and empower. This is an MR experience that showcases our concept of this skyscraper, purpose-built for explorers, pioneers, hackers, and dreamers.

Core Features

  1. Spatial Presence: MR preview of the architectural layout view of X Tower in New York City
  2. Interior Spaces Walk-through: Navigate the multi-functional spaces (X Lab, X Atrium, X Museum, etc.) by seeing how each part is located on the 3D model of X Tower.
  3. Interactive Gallery & Moodboard: Drag and scale the rendered concept images in MR. We aim for the visitors contribute to this collective vision of this creative space.
  4. Time Capsule for 2036: visitors get to leave a message to themselves / other visitors / the X Tower itself as their ethos of this virtual visit.

How is it built

To develop for Vision Pro, we explored both Unity and the Xcode + RealityKit combo initially, and went with the latter. We developed the experience with the Swift-native ecosystem with Reality Composer Pro. The 3D models are made with Rhino and Blender, and the visuals and branding were created with Figma & Midjourney.

Our Notion

Spatial computing isn't just for games. It's a tool for sharing futures. We believe that MR is the medium that fuels collective imagination. With immersive engagement, a concept will be conducted more comprehensively, which brings out more resonance. We create this experience to call for change-makers in the future to express their new speculations, concepts, and visions to all. When you take off the headset, you'll remember standing inside something that doesn't exist — and believing it should.

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