Chosen Problem Statement: Theme 3 Question 3 (Handbook version)
Solution Overview Our app is an ethical shopping and rewards platform tailored to sustainable fashion. It addresses the need for transparency and consumer motivation by rating fashion products based on their ethical and environmental impact. Users log in or complete a short onboarding questionnaire to personalize their shopping experience based on values like sustainability and style preferences. For every $1 spent, users earn 1 point, with a 1.5x multiplier for products rated above 4 in sustainability. The platform supports both online and offline purchases—users can scan receipts to earn points. These points can be redeemed for rewards, creating a continuous feedback loop that encourages ethical purchasing behavior while keeping users engaged.
Technical Implementation Frontend: React Native with Expo Router for app navigation Backend: Node.js with Express for API endpoints Database: MongoDB for user data, preferences, and product ratings Data & Analytics: Custom sustainability scoring algorithm integrating fabric composition, ethical causes, and deal breakers Integration: Receipt scanning feature and online shopping data ingestion Visualization: Interactive dashboards with personalized notifications based on user preferences AI Features: Predictive analytics for personalized loyalty rewards and shopping recommendations Deployment: Backend hosted on cloud services, frontend on mobile devices
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