Pocketful

Landed your first job? Pocketful is the app for you. We guide first-time earners through every step of their financial journey — from assessing financial health to setting up 401(k)s, IRAs, savings, and investment accounts. Based on 34 interviews and 50+ surveys, we discovered that users don’t want unlimited freedom — they want clear direction. Pocketful meets that need with a simple 3-step process: connect your bank, receive personalized income allocations, and take action with one tap to fully complete your financial setup. We provide real-time expense tracking, automated rebalancing, and simulation tools to help hesitant investors visualize their future wealth. Our free-to-use model maximizes adoption, while revenue comes from payment for order flow, account funding bounties, AUM sharing (via Alpaca + RIA partner), and premium subscriptions for advanced features.

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