We have designed the mockup of an app that can solve three major issues and attract those major part of the population who do not use AT services at all. These issues are mentioned in the Case Studies.
What we think - AT rep mentioned that explorers are easy targets. Those who use it for 80% can easily use it for 100%. We worked the other way. We believe that those who are not using AT at all are easier target and if we make them use it for 20% of times, chances that they will use it 50% of the time easily. This is similar to getting 60% marks if you scored 40% rather than scoring 95% marks if you are already at 90%. People like to drive with family etc. on weekends and so most of us won't prefer using AT services on weekends. But if we can connect to most of the daily passengers, then it will make a huge difference.
In our idea, we are connecting three types of passengers
those who have cars those who don't have cards or stay nearby or can walk up to the train station those who stay 1-2 km away from the train station and need a pickup service. This can be old people or someone unwell etc.
We are also focusing on converting the 'travel time' to 'productive time' by providing end to end wifi service so passengers can stay connected with the work.
Case Study I
Problem: We walk 1.5km everyday to catch a train from Otahuhu train station to Britomart. We then travel back to our home in the evening. We also face bad weather and often get tired by the time we reach home.
Solution: AT Feeder service can solve this problem of all those who live in 3km span of any train stations. 4 seater electric cars or 12 seater shuttle can provide a door to door pick up (from main road) to pick up and drop the passengers using AT HOP cards.
Case Study II
Problem: On weekends, we use our father's car to come to Britomart. The travel by train and car is equal: 30 min. Travelling by car is not cheaper since we have to pay parking in the City.
Solution: If we can get an AT parking (at lower rates, since we are already using AT services), we can park it at Otahuhu AT parking, using our AT HOP card, travel to Britomart by train, come back, tag off in the parking and take the car to our home. This will attract those who travel on weekends.
Feeder services can be wifi enabled in order to increase the productive time of our passengers.
Our App Our app helps the passengers to plan their trip from their door to the destination and they way back. If you have a car, it can reserve a parking for you at train station in the allocated AT parking lot, can reserve your seats in the train (we propose the idea to allow 10 seats which can be reserved per train) if you are in need, then plan your travel back to your home. Unzip the attached PlanMYATTrip.zip file. Double click on Default.html file. (Browser should have the updated version of Silverlight in order to run the mockup)
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