Inspiration
People want real connections through shared experiences, like picnics where food, stories, and cultures come together. However, distance and busy lives make it hard for many people to connect and share their cultures naturally. This is why we decided to create PicNik, so that people across the world can connect with their community.
Chosen Experience
We chose to digitize the tangible experience of a shared picnic, that feeling of gathering and connecting with a friend in nature with personal stories, food, culture, and music.
How we built it
We built our app using Figma to create our design layouts, screens, and prototype the app. We also utilized FigJam to brainstorm our ideas and collaborate throughout our ideation process.
What If...
What-if planning and having the perfect picnic was possible, no matter the weather or distance between you and your friends? You can create your moment with friends without having to worry about anything else. PicNik creates the joy of a perfect picnic by blending food, music, and nature into one digitized experience.
Core Features and Feature Justification
– Packing your own basket: Preparing for the picnic is one of the joys that people get from the entire picnic experience. Through this feature, we wanted to capture the sense of excitement and anticipation by having the users curate a picnic basket, envisioning their own dream picnics. Being able to customise your own picnic furthermore makes each of the experiences important and memorable.
– Sharing food: Food is the most important part of a picnic. Since we are trying to digitalise the physical experience of being in a picnic with another person, being able to share photos of the food you’re having will create a more genuine connection and the warm feeling of having a picnic rather than having different food individually.
– Customisable picnic setup: A customisable picnic setup enables you to create a personalised experience depending on who you’re having a picnic with and when you're having it, as well as the occasion for having the picnic. Being able to see factors such as the temperature of the location, the humidity, and the wind further strives to make this experience feel more genuine, as this would also add more factors for the users to consider when making their decision. Setting your background noise will further set your atmosphere through manipulating auditory sensory as well. At the picnic, you can connect to Spotify and play whatever music you wish. After, there is a loading page with car driving, which creates the sense of anticipation and the effort they had to put in order to set up the entire picnic experience. These efforts will be what the users get satfisfcation from when creating their picnic experience digitally.
– Picnic basket archive: The picnic basket archive allows users to document their picnic memories through the music played and food eaten. Each memory is represented by the baskets where you can recall. This allows users to reminisce about each of their unique experiences, and the collection will grow as they make more memories and interact with the app more.
Creative Process
Our creative process started with brainstorming different ideas and how we could transform physical experiences into digital experiences. The preliminary list consisted of studying at a cafe, reading at a library, travelling, online scrapbooking, sharable online handbag, and visiting an aquarium. Out of these different experiences and features, we delved deeper into traveling, online scrapbooking, sharable online handbag and online picnic. We spent a lot of time thinking about a travelling app, where different features consisted of Pokemon-Go-like features where people had different challenges to take photos of particular buildings or flowers to add them to the set of “collections”. The major difficulty we faced during this process was that we realised that this does not necessarily “digitalise” travelling because people have to go on a trip to engage with this app. Therefore, this idea was scrapped. However, we liked the idea of having your collection to share with others. Therefore, this was transferred into the basket feature in our PicNik app, where the users could store what basket they picked for each day of their picnic session. Another idea that we explored before landing on a virtual picnic was an online sharable handbag where people could put items that are meaningful to them into a 3D bag and can share it with other people. Its core idea was that you are able to share what is meaningful to you the most, which captures the feeling of importance and value. However, there were some disagreements in this idea and therefore, the team combined the two ideas into making a virtual picnic.
Built With
- figjam
- figma
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