Petition for Change - Make a difference to the Society

Inspiration

There are several websites that help users in creating Petitions for the community welfare.Petition victories in sites like Change.org etc. inspired this hackathon idea to design a Petition application built on Pega and using CDH

What it does

Petition for Change - this application would capture the objective of the Petition creator and to request support and feedback from the users to whom the petition is sent. Based on the timelines mentioned in the Petition, the marketing campaign is run and results captured. The petition creator can wrap up the Petition as Successful when the Goal is reached for a minimum number of Acceptances or Clicks from the users who responded. The application is aimed at implementations of Government organizations to gather public support for the policies.

How we built it

Petition Application is built on Customer Decision Hub to leverage the Out of the Box capabilities of Next Best Action Designer, Campaign Management, configuration, Response capture, Realtime Event capture,Defining Campaign Goals and Actions through various channel treatments. We defined the Taxonomy (Issues,Groups,Propositions) and then worked on defining the Strategies, Offers, Treatments,Containers across Email and Web channels to capture the responses from the users in a Segment. Once the Campaign goals are reached, we would let the user wrap-up the campaign as Successful or unsuccessful.

Challenges we ran into

The team members were new to the CDH application and we had to learn everything from the scratch about configuring, designing and implementing Campaign Management through CDH portal. We had marathon learning sessions in Academy and mutual discussions to build a working application.

Accomplishments that we're proud of

We are proud to have completed the end to end Petition flow for Email and Web channels that can be showcased as a Demo. We are thrilled to have a working application built on CDH and we have learnt a lot of things about Decisioning, Marketing, Campaign Management etc.

What we learned

We learnt about NBA Designer, various levels of configurations required for capturing Event responses, Defining Strategies etc.

What's next for Petition for Change

The next phase would be to capture User comments on the web pages and Mobile channels, launching petitions from an external website using Mashups, implementing paid media artifacts for channels like Facebook and WhatsApp so that Users can respond to the petitions directly from those channels, Using NLP and voice recognition for users to respond on Petitions.