“An individual's data is sold and resold for large sums in many industries. The economic value generated should be shared with those it represents.” -Andrew Yang, Former US Presidential Candidate
What it does
Manetu Data Management Exchange
Around the world, consumers are demanding, and regulators are responding to more control over collection and use of personal information on the Internet. Today there is little control or consent offered to the data owner. Manetu created a SaaS application to identify, collect, map and manage personally identifiable information (PII) across core applications and legacy data stores within an enterprise. Companies can now consolidate and manage PII within a single-source-of-truth and share that information with the data owner through a self-service consumer portal.
The transparency that the Manetu platform provides is a double-edged sword. On the one hand companies can now identify and collect the PII within their estate and expose that data to the rightful owners for consent and collaboration; but on the other hand, consumers with self-service access can demand that the data be erased and forgotten, destroying the ill-gotten gains the company has worked so diligently to collect. We realized that there must be a middle ground.
With the addition of Hedera Hashgraph distributed public ledger as an intermediary, Manetu allows consumers and data custodians to notarize activity within the platform for validation and immutable archiving. It seemed to us that the value of Hedera Token Services could serve as the middle-ground between the enterprise PII data holder and the rightful data owner. By creating counter-parties with opposing purposes, HTS allows the data owner to share data assets and offer token-based incentives to the data owner for use, sharing, resale, addition and control of the assets.
Manetu presents data assets to the consumer as a list of attributes. The data proprietor, or provider as Manetu defines them, can share data assets and offer token-based incentives to data owners for approving consent, allowing sale or sharing, and even providing additional data to their personal attributes in exchange for valuable tokens. In essence, Manetu has created the first PII Data Exchange. Both counterparties win.
How we built it
We started with the Manetu Consumer Privacy Management™ (CPM™) platform and Manetu's existing Hedera Consensus Service integration. We then integrated the Hedera account and Manetu using support for HTS.
Challenges we ran into
Our biggest challenge was security key management. The Manetu platform is fully encrypted with privacy key management between the provider of the data and the data owner. We had to find an elegant way to associate consumer accounts with the Token, managed under the same key management system.
Accomplishments that we're proud of
Technically the architecture of the Manetu CPM™ platform allowed an easy integration of HTS. Conceptually HTS and Manetu created a sophisticated yet simple way to leverage tokenization and incentive management.
What we learned
We learned how to use HTS along with Hedera SDK capabilities. Issues we'll need to overcome as we incorporate HTS into a production product primarily cryptographic key related. We have to leverage SDK APIs for orchestrating multisig transactions.
What's next for Manetu PII Data Exchange
Promising possibilities for incentivization and value add via tokenization. We will explore concept for product feature expansion and create a token incentive program for our clients.