Persona - You are the Brand!

The personal infrastructure is fragmented with each type of product providing a solution in its own domain, for eg, health and fitness, personal finance, etc. This problem already exists in the Web2 space and now slowly creeping into Web3. This leads to services provided on each application being restricted to only the service base, that application targets. For eg, fitness and health applications target only health and wellbeing services leading to an overall potential loss of revenue of the entire service industry by 70 billion globally.

Persona aims to build a unique identity for users by exchanging real time user information from other personal software infrastructure DApps, for eg real time fitness tracker information. This then allows users to have a unique digital personality and authenticate themselves using smart contracts linking to other DApps. Persona also allow users to request service recommendations by linking it to other services like financial markets, job seeking markets, health services, etc using analytics on the information collected by Persona from other DApps.

Persona will be built using the web3 sdk based on next.js (javascript) and css programming languages for web3 DApps. The DApp sits on top of a ERC1155 smart contract deployed on the blockchain which allows the DApp to push phrases onto the blockchain. ERC1155 was used because of its fungibility agnostic nature which will allow Persona to have its own crypto which can be later used to exchange information with other DApps. Further API services shall be used for on chain information and off chain information exchange. Persona will use a curative AI generation platform to make recommendations to link users to services that will help achieve SDG's and generate sales revenue.

Persona is Simple and quick to build and gives you a unique identity in the web3 sphere. It Links you to accurate services based on analytics and curative AI recommendations thus targeting to meet multiple SDG's. Persona Reduces carbon foot print by reducing additional infrastructure cost as it aims to be a SaaS model.

What we learned in this hackathon:

1. Product Strategy
2. Product Positions
3. Business Analysis
4. Go to Market Strategy
5. Sales Strategy

The future for persona is defined in the PDF of the presentation. Click on the link below to access the PDF in the presentation.

Thanks,

Built With

• amazon-web-services
• api
• blockchain
• business
• covalent
• integration
• market
• service