Inspiration

Penny Penny - MATCHING CUSTOMER DESIRES WITH BUSINESS OPPORTUNITIES

OUR WORK IN A NUTSHELL

  • Definition of product concepts capable of leveraging on AISP services introduced by the PSD2 directive
  • Assessment of revenues streams opportunity and development of a business plan
  • Detail of a new money management app – “PENNY PENNY” for retail clients, where all the customer accounts could be analyzed and monitored
  • Setup of up/cross-selling features available to the bank product owners in order to reach selected customer targets

What it does

Penny Penny - TRANSLATING AN EU DIRECTIVE INTO A SOCIAL OPPORTUNITY

The introduction of the PSD2 directive brought into existence a new range of products and services such as Account Information Service Providers (AISP) and Payment Information Service Providers (PISP), creating opportunities for banks.

We created “Penny Penny” in addressing the scenario in its strategy and identifying and developing new products that could offer an innovative money management experience to its customers while opening up new revenues streams for the bank.

Main Features of “Penny Penny”

  • Balance management
  • Expenses Monitoring
  • Account Aggregation
  • Automatic Savings
  • Financial Coach

TRANSFORMING IDEAS INTO PRODUCT CONCEPTS

Created 3 service concepts, focusing on different targets and including a specific set of core features, that will allow Retail customers to:

  • improve their financial behavior by aggregating and analyzing their spending patterns on every personal account from all banks
  • allow family or business money management
  • receive a contextual proposition of products tailored on their needs and spending trends

DISCOVERING A NEW PARTNER Financial coaching came up repeatedly as a customer desire, we create a solution – Penny Penny that could provide useful insights to customers on their behavior, provide a vehicle for up/cross-selling products and have a quick go-to-market in line with the business plan

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