Pennies a Day makes donating simple by incorporating it into your everyday life such as when you buy a cup of coffee, pay for groceries or visit the food court. With every MintChip transaction you perform, the app will automatically donate as little as 1 cent to a charity of your choosing. If you are supporting multiple charities, the app will rotate through your list of charities with each new transaction. Think of this as the digital version of the cash register donation box.
By making donating simple and seamless, it is our hope that participation will be at a point where the micro-donations will start to make a huge impact.