Imagine a piece of paper with my face on it. How much do you think it's worth? A dime? A quarter? nothing?
This piece of paper is worth $5. It's embedded QR code allows you to redeem the full value of the internally stored through bitcoin wallets. Meanwhile, you notice the logo on the piece of paper, PayMe. After further inspection of your free cheque, the PayMe brand is subconsciously cached in the back of your mind.
PayMe increases brand awareness by providing a means of advertising giving consumers a real incentive to pay closer attention to your brand. What better incentive is there than monetary gain?