Many of the arts and creative sector players have not yet fully embraced the era of digitalisation. Now we are forced to do so. While live streams of music and theatre performances, as well as gallery excursions, are taking place, we think the real innovation is still yet to emerge. How to find your way down the digital path in constant information overload and the abundance of available options? How to monetize the digital presence by developing the activities into new business opportunities? How to make your creative brand relevant on the global scale, now that it has reached online? Out of uncertainty, discomfort and re-evaluation, we hope to build a more sustainable future and upgrade the role of Arts & Creativity in the society.