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Partner Challenge Author
Estonia, Enterprise Estonia (Estonian Tourist Board)
Tourism companies, especially the smaller ones, in the present state of emergency situation, are suffering economic losses, because their direct source of income is the service consumers, both domestic and foreign tourists, who are not allowed to travel until unknown time. Tourism companies need immediately and quickly rethink their business model and use the existing situation to offer a different kind and innovative service, that usually is not their core business. For example, tourism companies can provide authentic workshops (baking rye bread with local recipes, scarf knitting in national pattern, grooming pets, DIY with kids online etc), online guided tours (what’s new in the horse stall, how to go fishing, introducing the secret life of chickens etc) or even host private concerts in their place of business. It helps firstly to market themselves and secondly provide entertainment and useful self-education for children, young people and adults, who are currently at home regime, spending their time online and are willing to support local businesses by paying/donating for the service. Consequently, there is a need to find a solution that brings together without a direct human contact (through web) the tourism company and the person, who is in the #stayhome mode and wants to support local (or small) businesses and discover home grown "delicacies" and authentic experiences, which is impossible to find somewhere else.
The issue here is that these platforms' target market and users (event organisers etc) is different than are the needs of the small scale tourism operators. Tourism companies' provide homegrown workshops, videos and webinars and these are technically less advanced and contain various content. The environment for tourism companies (main users) should be very easy to use and basic. This should include:
- functionality for the user to share both: live stream videos (for example online workshops and links to these) and uploaded videos.
- functionality for the main user to add description about the workshop/event, to add a short teaser about what's coming during the event or/and how should the end user prepare for the event to enjoy and participate a workshop entirely (for example for a cooking workhop, DIY workshop for kids etc). calendar functionality for the main user and end user which also allows the end user to register for the event or to open the video.
- direct donation payment functionality (bank link, paypal and similar). From the business model point of view it is wiser to add the donation payment functionality after the event (not when registering ). The end user can decide if it was worth for example 2, 5, 10, 15 or custom added amount of money. In many cases such authentic and "home made" workshops are very amusing and surprising and end user is willing to pay more than in the beginning of the session
- filter/select option of categories for end users, so they can easily could find workshops and videos that interest them (for example DIY workshops for kids, gardening, farming, pets, home cooking etc) functionality for the end user to share this event and the information about the provider to social media, rate and comment inside the platform about this event.
This platform's main goal is to offer an easy solution for home made/homegrown activities and events to be shown for the broader public to quickly help small tourism businesses to get some income and introduce themselves as human contact free during crisis period. Main users have one platform to use this service and pay for it as a donation to support local small tourism businesses.
In Estonia, the dataset of tourism companies in the country, are stored in www.visitestonia.com database, which is managed by Estonian Tourist Board (part of the governmental organization Enterprise Estonia). For a pilot project and testing Visit Estonia is ready to participate and help to find and communicate with local tourism communities and companies.
This call is only for people who are representatives of the public sector.