Park n' Dragons

platform which uses gamification technique in commercial park interaction as a new marketing strategy

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Inspiration

Ineffectiveness of traditional marketing. Value cannot be transmitted well. Tenants (youngsters, shop owners) are less active in commercial parks.

What it does

Despite using social media to do online marketing, we do gamification. Creating a web game to motivate young people to engage in commercial activities in a commercial park. Gamification creates motivation for users; and provide a marketing channel for shop owners in the commercial park

Implement to (Target consumers): young shoppers Through (channel): shop owners in the shopping mall

How we built it

2 front-end developers, 2 back-end developers, 1 case study person

Challenges we ran into

  1. Always on The system is always on, more active when the commercial activities are occurring.

  2. Refining residents' experience

  3. Shop owners --> marketing strategy, advertising their brand in games, giving e-vouchers

  4. Users --> experience the excitement of completing the mission in the game, enhancing the desire to buy something from the store.

  5. Security in a New World 2 factors authentication to secure REST API -1st level: email address and password matching -2nd level: TWIZO free messaging service via SMS

Accomplishments that we're proud of

Teamwork makes everything. Thanks to everyone on the team!

What we learned

Hardcore coding, case study, critical thinking, user experience study, understanding TWIZO

What's next for Park n' Dragons

Go-to-market plan:

  1. build a mobile app
  2. better game design for better user experience

Supportive statistics:

  1. An increasing trend in average time spent on playing mobile games from 2016 to 2017.
  2. An average 6% revenue can be generated by mobile games in a year (2016 - 2022)
  3. Singapore is the 4th highest mobile game user penetration country. (2016)

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